You may have heard there’s a new smartphone app named “Yo.” It allows the sender to send a message: Yo. And the responder can respond with “Yo.” That’s it. That’s all it does. Wonder why you’d want such an app? It was designed because the developer’s girlfriend complained that he didn’t text her enough. Because...
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If you want to change your life—like really, seriously, no bullshit, actually change your life—do this:
Step 1: Write down everything you care about. Step 2: Arrange the list from most important to least important. Step 3: Cross out everything but the top 3 things. Step 4: Re-organize everything you do around those three things.
People make this mistake of setting new goals every January 1st, but forget that goals are the path, not the destination.
Your real destination is your purpose. Your goals just inform that purpose.
“Cool, Mark. Now WTF does that actually mean?”
For example: My goals change every year. But my purpose hasn’t budged over the last decade.
I want to improve the quality and resources for personal growth and development to help move humanity forward.
So every year, I set new goals to further that purpose.
Some years, it was writing books. Other years, it was creating communities. In 2025, it was building the Purpose App, and in 2026, it will be getting Purpose into the hands of anyone who wants to improve their lives.
The methods evolve. The mission doesn't.
Define your values, clarify what matters, and remove every single fucking obstacle that saps your …
